Podego Selected for SXSW London 2026 Among 10 Dutch Startups

NEWS
Written By Danna Mulya

UTRECHT, NETHERLANDS – 21 May 2026 – Podego, a pioneering startup rethinking the museum audio guide for the AI era, has been selected as one of only ten promising Dutch startups chosen to showcase the future of Netherlands creativity and technology at SXSW London this June.

Podego will take center stage at the NL House, the ultimate hub for Dutch innovation during the festival. Attendees, investors, and media are invited to connect with Podego's CEO, Danna Mulya, who will be attending the event in person and leading live pitch sessions at the NL Lounge (Bike Shed Moto Co., Shoreditch) on June 3, 2026, from 10:00 – 11:00 AM and 2:00 – 3:00 PM (exact time will be confirmed).

Presented by the ROM Utrecht Region and the Embassy of the Kingdom of the Netherlands in London, the NL Lounge serves as the premier base camp for cross-border collaboration, introducing global audiences to what the Netherlands is building right now.

"We are honored to be selected by ROM Utrecht Region and the Dutch Embassy to represent the best of Dutch innovation at SXSW London," said Danna Mulya, co-founder of Podego.

“With interactive, competitive audio quests, we are making gamification accessible, scalable, and affordable for museums.

This co-creation framework allows institutions to engage underserved audiences and uplift young people's voices, transforming cultural spaces into places where everyone belongs.

SXSW London is the perfect springboard as we prepare to launch Podego Play with four incredible UK museums this summer, proving the future of immersive storytelling is here.”

Experience the Best of Dutch Innovation at NL House

On June 3, 2026, the NL House will open its doors for a dynamic, full-day program celebrating everything from forward-thinking tech talent to Amsterdam's legendary after-dark culture. The event features multidisciplinary projects from artists, top brands, studios, and technologists who refuse to fit neatly into a single discipline.

The inclusion of Podego highlights the vibrant tech ecosystem fostered by the ROM Utrecht Region, the regional development agency dedicated to stimulating innovation and sustainable growth in the Province of Utrecht and the Gooi and Vecht region.

Event Details:

The NL House at SXSW London is presented by New Dutch Wave and the Embassy of the Kingdom of the Netherlands, created in collaboration with Dutch Digital Design, Creative Industries Immersive Impact Coalition, EIT Culture & Creativity, the City of Amsterdam, ROM Utrecht Region, Innovally, Gielissen, WT Interactive, and Dentsu Lab.

About Podego

Podego is a Utrecht-based startup rethinking the museum audio guide for the AI era. The platform creates highly personalized audio experiences for cultural venues, available in over 30 languages and adaptable to multiple storytelling styles. By removing the cost and complexity of traditional production, Podego enables cultural institutions to deeply engage visitors through tailored, scalable storytelling.

About ROM Utrecht Region

ROM Utrecht Region is the regional development agency that stimulates innovation and sustainable growth in the Province of Utrecht and the Gooi and Vecht region. It supports companies, startups, and scale-ups by investing in innovative organisations. It helps companies, governments, and knowledge institutions connect to innovate and grow.

For more information, visit: https://romutrechtregion.nl/

Media Contact:

  • Name: Shuyun Zi

  • Email: hello@podego.com

Danna Mulya
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